“Enchanting Brands for Elegant Wrists”
Farewell, dainty jewelry watches: talk about women's timepieces in 2022 and you open up a boundless variety, from sporty head-turners to embellished luxury models. How are you supposed to keep track in this world? Our magazine introduces six great watch brands for women, presents their key collections, and explains which manufacturer is the right choice for which taste.
Omega: Technical Excellence in Legendary Collections
When it comes to great luxury watch brands for women, Omega is the first name that comes to mind. While many other manufacturers have only recently recognized the importance of the women's segment, the renowned brand from Biel, Switzerland, has been a pioneer of women's watch design since 1952.
That year, the manufacture launched the first Omega Constellation, which 70 years later is still an icon against which hundreds of other women's watches are measured. The Constellation's range in terms of both looks and price is enormous: dozens of variants are available, from stainless steel to red gold, from €3,000 to €50,000, and in every color imaginable. Always included: the signature integrated case design with the legendary four “claws” on the bezel.
Few brands for women also offer a comparable range of models for slender wrists. Our insider tip is the Speedmaster 38 collection, a downsized and supremely stylish version of the legendary Moonwatch.
The De Ville Tresor line, with its sweeping bands of diamonds, also deserves special attention. And if you prefer classic tradition, treat yourself to a Ladymatic with a shimmering mother-of-pearl dial. As you can see, great watch brands for women are unthinkable without Omega.
Chopard: Dancing Diamonds Since 1976
Geneva – arguably the most prestigious Swiss watchmaking city – has produced, alongside Rolex and Patek Philippe, another top brand that enjoys legendary status especially among women: Chopard.
Since 1976, the luxury maker has offered a highlight you won't find anywhere else: freely moving diamonds inside a wristwatch. Set between two sapphire crystals, the sparkling gems put on a spectacular show on the wearer's wrist every single day. The fun starts in the mid four-figure range, as the timeless classics of the Happy Diamonds Icons collection demonstrate.
The sky's the limit: while other brands for women set a price ceiling, women's luxury at Chopard is usually even more exclusive than men's. If you want proof, get to know the Happy Diamonds Joaillerie line.
At a more moderate price level, we recommend the Happy Sport editions, which, like their pricier counterparts, benefit from an extensive amount of handcraftsmanship.
Rado: Venturing into the Mysterious World of Ceramics
When thinking about great watch brands for women, few people would name Rado right away. Wrongly so, as the Rado True Thinline collection demonstrates perfectly: made entirely of ultralight ceramic that combines maximum scratch resistance with a supple feel on the wrist, this incredibly slim watch stands out elegantly from the crowd. A height of 5 millimeters is an almost unrivaled statement in the entire watch world.
Beyond the technical advantages, ceramic's stylish distinction from the mainstream is one of its key highlights: it's not lavish gold or priceless diamonds but a refined, entirely unique luster that makes Rado's creations stand out. By the standards of the typical most popular watch brands for women, the manufacturer's selection is remarkable:
Alongside the True Thinline, we recommend the square True Square, which shows real character when paired with a skeletonized dial. Also worth a look: the Ceramica, which wraps around the feminine wrist like a bangle.
Chanel: Femininity by Definition
Chanel enjoys worldwide renown for fashion, jewelry, and perfume. Many people don't know that the Parisian luxury house is also one of the most popular watch brands for women. This is by no means mere branding: like the “classic” most popular brands, Chanel produces its ticking masterpieces in Swiss manufactures to ensure first-class quality standards.
In our view, the Chanel Premiere collection is the most feminine eye-catcher from the City of Love: inspired by the octagonal bottle stopper of the iconic N°5 perfume, the Premiere's stainless steel case meets an incredibly simple and beautiful dial. Two hands, a brand logo, and voilà – pure elegance, optionally encircled by diamonds. Also worth discovering:
The Chanel J12 sports collection, made largely of ceramic, which comes to your wrist in elegant black or radiant white, depending on your preference. On the market for around 20 years, the J12 has since become a role model for other most popular watch brands in the women's segment and shows that femininity and sportiness on the wrist can be a true dream team.
Hublot: Shyness Is a Thing of the Past
Hublot proves at practically every product launch just how far great watch brands for women can distance themselves from the mainstream. Pure luxury in an extravagant guise, often with a bold “here I am” statement and proprietary materials – that is the philosophy of the renowned manufacture. Fully “iced out” designs with diamonds covering every surface are no rarity in Hublot's showcase either.
The Big Bang One Click Full Pave 39mm illustrates what we mean: adorned with 118 diamonds, this powerful women's watch is no master of restraint and draws every conceivable glance. That Hublot, like other brands for women, also masters more understated designs is shown by the Classic Fusion series.
With its visible screws, the collection expresses an industrial touch that can be paired with classic stainless steel as well as the brand's in-house gold alloys. Or would you prefer the Classic Fusion Black Magic, which combines black ceramic with brilliant diamonds? There are few watch brands for women whose aesthetic diversity compares with Hublot's. Calling Hublot a “great” brand is a serious understatement, because it is an excellent manufacturer.
Michael Kors: Star-Studded Glamour from New York
Madonna, Pierce Brosnan, Heidi Klum – the list of Michael Kors's famous customers is long. Since founding his label in 1981, the New York fashion designer of the same name has managed to create one of the most sought-after brand names in women's lifestyle. Stylish glamour, often a touch of gold, and tangible luxury characterize not only Michael Kors handbags but also the brand's wristwatches.
Need an example? With its gold plating, the Skylar exudes an elegant overall look, rounded off by a red dial with Roman numerals. If you're looking for a refined look at an affordable price, Michael Kors is the perfect place to go. No wonder other great watch brands for women look at the sales figures of this world-famous, hugely successful label with awe.
Of course, the list could be extended to include numerous other great women's watches and brands. These include not only traditional manufacturers such as Tag-Heuer or Rolex, but also popular newcomers such as Bruno Söhnle or TW-Steel.

